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Our team has dozed off on organic pillows of various materials, sizes, shapes, and firmness over the years. Here are ten standout options that are comfortable, durable, and safe to sleep on for any budget.
Our secret to getting deep sleep? Organic pillows with customized support. 😴
Unlike your traditional box store pillow, the below pillows are crafted from nontoxic materials and made to be adjusted for back, stomach, and side sleepers. No more pancake pillows or folding pillows in half!
Quality pillows will last you longer too — our team has owned some of the ones featured here for more than a year now, and they still are good as new! This is because of the fibers’ superior quality and craftsmanship (many can be thrown in the wash as well to keep them fresh). Don’t let the price tags scare you; we promise a nontoxic pillow is not only good for your health and sleep, but it’s a worthwhile investment.
Why consider nontoxic or organic pillows?
Unlike your traditional box store pillow, organic pillows are crafted from nontoxic materials, like pesticide-free cotton or chemical-free natural latex, so you’ll never have to worry about your health (or the health of the planet) while sleeping. Likewise, pillows made from quality materials are often more supportive, too, as they are crafted for specific sleepers and have different fill options so you can customize your firmness. Studies show that having optimal support (and temperature for that matter) is crucial to quality sleep and overall health.
Our methodology & criteria:
I personally slept on each of the below pillows for multiple nights. I’ve provided notes on how restful my sleep was, as well as thoughts on the material and overall comfort. We’ve also taken into account the materials used, how the pillow will hold up over time, and the social good that each brand provides. Our top picks are based on the below criteria, and we’ll continue to update this piece with emerging favorites.
- ORGANIC | Each of these brands uses non-toxic and organic materials with no off-gassing whatsoever. None contain harsh flame retardants and all are free from toxic chemicals. We also look for brands that are committed to not using PFAS in any of their production.
- COMFORT | Comfort is key — we have tried each of these pillows (and oh so many more!) ourselves, spent hours reading online reviews across the internet, and, of course, we review all the comments and emails from our readers. The brands on this list are here because they are organic and because we love to sleep on them. Our favorites include a variety of sizes and plushness for the stomach sleeper, avid napper, and everyone in between!
- PRICE | Each of the brands we’ve included offers a fair value for the cost of the pillow. We considered durability and longevity, and ease of cleaning.
- SOCIAL GOOD | The brands below have a variety of social good and environmental initiatives and are brands we love to support.
And while you’re giving your bedroom an eco-friendly boost, check out our guides to affordable organic mattresses, organic mattress toppers, organic mattress protectors, and organic bedding.
Best Overall | Most Affordable | Best for Side Sleepers
1. Avocado
Best For | Adjustable fill for extra support and comfort
Organic Materials | GOLS Certified organic latex & cotton, GOTS Certified organic kapok fill
Firmness Available | Medium plush with adjustable fill
Price of Standard Pillow | $109
Holiday Discounts Available | Save up to 20% on mattresses during Avocado’s Black Friday sale, plus up to 50% on bedding and 10% on furniture, pillows, yoga and more, through December 9th
Avocado’s organic pillows complement the brand’s natural, nontoxic mattresses. Handmade in Los Angeles, these GREENGUARD Gold Certified pillows use GOLS Certified organic latex, organic jersey cotton liner, and organic kapok fill for a medium-plush feel to rest your tired head on. The B Corp also gives back to environmental causes, proving its dedication to sustainability time and time again.
This pillow makes it to the top of my list because of Avocado’s rigorous organic certifications and because the firmness is customizable, making it ideal for anyone who wants medium support with the option to adjust the stuffing as needed. We love that Avocado includes a hefty bag of organic kapok so you can achieve the plushness you’re after (I only used about half of mine). A quick word of advice: Be careful with the inner zipper so the stuffing doesn’t get caught on the kapok! Overall, we adore this organic pillow and the super soft (machine washable!) quilted cover. We’re definitely getting extra zzz’s with this addition to our bed.
2. Birch
Best For | Soft, breathable, and moisture-wicking
Organic Materials | GOTS Certified organic cotton, wool, and natural latex
Firmness Available | Plush support
Price of Standard Pillow | $119
Holiday Discounts Available | Through December 8th, use code GOODTRADE27 at checkout to save 27% off sitewide during the Black Friday sale, plus get two free pillows with any mattress purchase
Birch pillows are made with cruelty-free wool directly from New Zealand farmers and with natural latex sourced from Southeast Asia. Handmade in the USA, these GREENGUARD Gold and GOTS Certified pillows are cool and moisture-wicking, so you won’t have any night sweats. As an added bonus, Birch donates one percent of sales to the National Forest Foundation.
I tried the organic pillow in King-size and found it to be the perfect plushness for my preference (not too hard, not too soft). It was also one of the cooler pillow options on our list thanks to the organic wool. The cover is soft and cozy, and I love that it matches the organic cotton on our Birch mattress. Twinning!
3. Coyuchi
Best For | Neck and head support
Organic Materials | GOLS Certified organic Dunlop latex, GOTS Certified organic cotton
Firmness Available | Medium-firm support
Price of Standard Pillow | $128
Coyuchi’s Molded Organic Latex Pillow, one of many Coyuchi offers, uses GOLS Certified organic Dunlop latex for a fresh night’s sleep. Best for back and side sleepers, this material is breathable, resistant to mold and mildew, and biodegradable. This is also one of the only pillows on the list to come without any plastic packaging (yay!). Instead, it arrived in a canvas bag, perfect for storage and protection when we’re not using it.
I wasn’t initially sure how I would sleep on this one with its unconventional shape — the side with the large hole is the bottom of the pillow and the two smaller holes are for your ears (perfect for that cartilage piercing or to reduce sleepy wrinkles!). All of the smaller holes help with airflow throughout the night. Here’s a video for visual reference. My verdict? While it can take a few nights to mold to your body (give it time!), this pillow is an excellent option if you’re a back sleeper or looking for additional neck support throughout the night.
4. Naturepedic
Best For | Natural latex pillows with adjustable firmness
Organic Materials | Organic cotton & shredded latex
Firmness Available | Medium firmness
Price of Standard Pillow | $119
Holiday Discounts Available | Now during the Black Friday sale, save 20% off sitewide and receive two free pillows — just use code BLACKFRIDAY at checkout
Do you toss and turn while you sleep? Do you struggle to find the right position? Naturepedic’s organic adjustable pillow may be just what you need. This pillow also has adjustable latex fill, so you can easily adjust how firm it is. (It can get messy! So be cautious when you unzip it for the first time.)
What I loved most about Naturepedic’s pillow is the luxurious washable cover with one quilted side and the other side a cool and soft organic cotton. And the brand’s ethics are as versatile as the pillow itself: Organic materials, MADE SAFE certification, US ethical production, and support for 1% for the Planet. All in all, this was one of our favorite pillows on the list for the price point.
5. Boll & Branch
Best For | Hypoallergenic down alternative
Organic Materials | Organic cotton
Firmness Available | Choice of soft, medium, or firm support
Price of Standard Pillow | $89
Holiday Discounts Available | When you spend $300 or more, you can save 25% off your total order — now through December 4th, some exclusions apply
Like all Boll & Branch bedding and bath goods, the brand’s pillow collection is ethically and sustainably made under fair trade conditions. The luxury down alternative pillow is OEKO-TEX Certified, replacing feathers and other animal by-products by using allergy-friendly PrimaLoft fibers and 100 percent organic cotton covers.
I tried the down alternative pillow insert in medium density and found it to be incredibly soft and luxurious. That said, I recommend ordering the firm density if you’re looking for any type of support as this pillow is very soft. I also suggest adding the pillow protector to your order for easy laundering since this one doesn’t come with a removable cover.
6. Nest
Best For | Natural memory foam with adjustable support for all sleep positions
Organic Materials | Non-Toxic CertiPUR-US® Certified Virgin Foam and breathable cotton
Firmness Available | Adjustable fill for soft, medium, or firm support
Price of Standard Pillow | $119
Holiday Discounts Available | Save up to $1,766 through December 10th with bundles and tiered savings at Nest Bedding, including on their new Luxury Weighted Blanket and Lightweight Bamboo Quilt.
Struggling to break up with your memory foam pillow but searching for a more sustainable option? Nest Bedding has you covered. With more than 20k reviews, the Easy Breather Pillow is the brand’s most popular pillow and has adjustable nontoxic and virgin foam fill (custom support and better sleep for the win). The Easy Breather even comes with a complimentary fill bag to store what you don’t use. And thanks to its unique design, this one has that cool “other side of the pillow” feel. The cooling fabric disperses heat and wicks away excess moisture.
I tried the down alternative pillow and I was a bit hesitant when I first opened the box. For starters, the brand notes no to low scent from the fill, but I noticed an immediate fish-like smell. Not a deal breaker, but something to keep in mind. As I’m generally someone who needs a lot of extra support from her pillow, this one seemed like it would be a bit too pancake-y for me. After a few hours though, the pillow fluffed right up and I was pleasantly surprised by the provided comfort. I’d likely still opt for something a bit firmer, but this is a great option if you’re looking to replace your memory foam and prefer a soft pillow!
7. Saatva
Best For | Natural latex pillows with adjustable fill options
Organic Materials | Organic cotton and American Talalay latex
Firmness Available | Medium-Plush Support
Price of Standard Pillow | $165
Holiday Discounts Available | Save $400 off $1000 or more purchase (with mattress in cart), through December 4th when you use this link
Saatva wins for the most luxurious pillow on the list. And if you suffer from spine or neck pain, a few nights on this pillow may be a game-changer. I tried the Queen size, which comes with two (yes two!) removable covers and an inner pillow. It’s soft yet supportive, and the brand isn’t bluffing when it says “hotel-quality comfort”. Talk about a good night’s sleep. As for materials, the organic and eco-friendly pillow is crafted with 100 percent organic cotton and 100 percent sustainable American Talalay latex. And if you learn it’s not for you, you can leverage Saatva’s 45-day return policy.
8. Sol Organics
Best For | Custom firmness options for all sleepers
Organic Materials | GOTS Certified cotton and natural fibers
Firmness Available | Choice of soft, medium, or firm support
Price of Standard Pillow | $147
Holiday Discounts Available | Save 30% sitewide during the Black Friday sale
Proudly based out of Canada, Sol Organics wants to make ethical luxury accessible. The brand uses responsibly grown and harvested white down with 100 percent GOTS Certified cotton down proof to create a hypoallergenic filling that is both light and breathable.
My Sol Organics pillow arrived in a plastic carry bag, which I appreciated for the added protection (but of course would have preferred no plastic). I ordered the firm for side sleepers and found it to be a bit too soft for my preference — though it has a nice plushness. I recommend this option for stomach sleepers or if you are seeking a pillow you can really sink into.
9. Earthfoam
Best For | Extra head support
Organic Materials | Natural foam rubber and two outer layers of soft organic cotton
Firmness Available | Squishy with firm head support
Price of Standard Pillow | $99
For a budget friendly pillow that doesn’t compromise on comfort or design, we look no further than Earthfoam’s squishy cloud-like pillow. It’s a dream for those of us who need extra head support — no more folding floppy pillows in half! — and we love that the brand boasts several internationally recognized certifications for fair trade, organic, safety, and emissions standards.
I put this pillow to the test for a few night’s of sleep and let me tell you: The squishy factor does not disappoint! As someone who is notorious for stacking pillows upon pillows for extra support, Earthfoam’s natural foam core was all that I needed for a peaceful night of rest. Let’s just say, this one may keep me from making frequent trips to the chiropractor.
10. NaturalMat
Best For | Organic wool, UK availability
Organic Materials | Organic wool and cotton
Firmness Available | Firm Support
Price of Standard Pillow | £70
UK-based NaturalMat offers home and nursery goods, including a range of pillows, all made by hand in Devon using wool from local organic farms. Its organic wool pillow is perfect for those who like firmer feels while enjoying a safe, chemical-free night’s sleep.
NaturalMat also ships to the USA via the brand’s US site, so I was excited to try the Organic Wool Pillow (twin), which is equivalent in size to the standard wool pillow on the UK site. It arrived in paper packaging (protected by plastic) and came with a canvas bag for additional storage and protection. This pillow is firm, and temperature-regulating. We loved our night’s sleep with it.
