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99 Small Businesses To Support This Holiday Season


The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

What’s our favorite part of holiday shopping? Why, it is supporting small and local businesses around the world — and in our very own communities, of course! Shopping in person at our local brick-and-mortar businesses is especially our favorite way to give back to our communities while picking up thoughtfully made and sustainable goodies.

For when you can’t make it in person and you’re looking for that special gift that gives back to local artisans and small businesses, we have you covered with our roundup of 99 small businesses from around the world to shop throughout the holidays (and during the rest of the year, too!). These brands represent everything we love about sustainability — from small and local production to ethical practices and fair labor standards. We’re positive you’ll find dozens of new sustainable brands to add to your holiday shopping radar — and you might even find some new favorites for the rest of the year, too.

For even more small businesses we love supporting, check out these 99 Etsy shops.

Have another sustainable brand or small business that you love? Let us know in the comments!


Three clay pots on a wooden surface, with the middle pot containing a small, dried plant. A color calibration strip is placed in front.
Cactus Store handmade stoneware, $50

1. Cactus Store | LA-based studio featuring plant adoption, greenhouse collections, lawn furniture, and other plant-based paraphernalia. 

        2. NA NIN | Indie retailer offering curated and in-house clothing alongside hand-blended fragrances. 

        3. Seven Sisters | Sister-owned boutique with a variety of women’s and men’s clothing and accessories, including the cutest graphic sweatshirts. 

        4. Avenue | Plus-sized fashion outfitter that’s both affordable and carries a wide range of clothing, swimwear, denim, accessories, and intimates.  

        5. Yucca | Womenswear clothing store out of Denver that thoughtfully curates sustainable luxury pieces. 

        6. Morningtide | From home accessories to gifts to jewelry and more, this lifestyle shop in Albany supports its local artisan community.

        7. Ali Golden | Since 2012, Ali Golden makes sustainable, fair trade staple pieces that maintain the highest standards of eco-consciousness.

        8. Catbird | Beautiful and ethically sourced jewelry made with over 95% recycled gold and diamonds. 

        Pink sweatshirt with the phrase "it is well with my soul" in white script on the front. Sleeves are casually rolled up.
        Seven Sisters Graphic Sweatshirt Top, $50

        9. Catori Life | Ethically-made jewelry inspired by the natural world. 

        10. Mohinders | Heirloom leather slides and sandals made by third- and fourth-generation shoemakers in Athani, India. 

        11. Amaaya | Woman-owned shop carrying hypoallergenic, tarnish-resistant, and demi-fine everyday jewelry. 

        12. Dinner Service NY | Elevated merch centered around art and entertainment culture.

        13. Jesse Kamm | Balanced and high-quality creative clothing items manufactured locally in Los Angeles.

        14. Piccalio | Responsibly-produced Montessori-inspired children’s toys and furniture.

        15. Inkwell Threads | Tees and apparel made especially for book lovers. 

        16 Rosewood Vintage | Modern vintage and small-scale clothing designs based out of Richmond, VA. 

        17. Salter House | NYC-based sustainable housewares and clothing shop. 

        18. Rex Design | Handmade pottery, ceramics, housewares, and art designed by Catherine Rex. 

        19. Prairie Girl Greetings | Professionally printed one-of-a-kind greeting cards with a retro vibe.

        20. Jamie Paige Doodles | Colorful stickers, bookmarks, doodle pads, prints, digital downloads, and more designed in Jamie Paige’s base in Montreal. 

        Children's play area with a wooden shelf holding books, toys, and storage boxes. A tiger wall hanging and a plant drawing are on the peach wall.
        Piccalio Montessori Bookshelf, $354

        21. LüSa Organics | Handmade, sustainable skincare and wellness goodies crafted from farmed and foraged ingredients in a small Wisconsin home. 

        22. XēBA Botánica | Nontoxic and fair trade skincare made for all skin types. 

        23. Melissa Lakey | Original art and prints made by Melissa Lakey, celebrating the landscape and animals of the American Southwest, as well as nostalgic travel. 

        24. All Roads | Traditionally made decorative art and functional products, including textiles, home decor, wearables, and gifts. 

        25. imogene + willie | Premium denim and outerwear made in the USA. 

        26. Waterloo Records | Trade or sell gently used vinyl, CDs, blue-rays, and cassettes at this music store located in Austin, TX. 

        27. Raven + Lily | B-Corp certified and fair trade clothing brand inspired by nature. 

        28. Words For A Season | Hand drawn and high-quality temporary tattoos made with skin-safe ink.

        29. Be Massively Kind | Shareable cards that spread kindness. 

        Person wearing a gold, patterned dress with long sleeves and deep neckline, standing indoors in front of a window.
        Amaaya Sofi Dangling Earrings, $75

        30. I Heart Guts | Organ and human body plushies made with recycled plastic bottles that give back to hospitals and nonprofits. 

        31. Jenny Lemons | Handmade and eco-friendly accessories and apparel inspired by your favorite treats. 

        32. Brattle Square Florist | Local florist serving Cambridge and Boston, MA for over 100+ years. 

        33. Third Age Market | Terra Oracle Decks and stickers that offer meaningful reflection and ideation. A pick from one of our lovely TGT readers! 

        34. The Heart Work | A framework and facilitated workshop series that helps people interrogate how imposter syndrome impacts their lives. 

        35. Buttercup Studio | Handmade glass blown and freshwater pearl jewelry plus the option to make your own custom bracelets, necklaces, and phone charms. 

        36. Repurpus | Reworked one-of-a-kind thrifted clothes, accessories, and footwear. 

        37. Rufu | Handcrafted artisanal perfumes deeply entwined in African and Indian heritage. 

        38. Manjula Essentials | Vegan and genderless skincare oils inspired by Ayurvedic heritage. 

        A jar of body butter labeled "lavender | geranium" from XBBA Botanica, 8 oz, with a white lid on a plain background.
        XēBA BOTáNICA Body Butter, $24+

        39. mood unkwn | Biodegradable and anti-slip face and eye masks for all skin types. 

        40. Chicouture | Woman-owned brand crafting luxurious hijabs and undercaps at affordable prices.

        41. This Candle is Lit | Unique decor and letter candles designed with repurposable glassware. 

        42. ADAE Jewelry | Dainty, simple jewelry with a mission to give back to local and global communities. 

        43. Blushed Angels | Made-to-order vintage and coquette baby tees. 

        44. HappyTears.ca | A global mindfulness brand and creator of the world’s first multilingual connection game. Every order gives back to the 2SLGBTQIA+ community!

        45. Jeumont | Vegan and cruelty-free aesthetic eye masks and blemish patches.  

        46. Spice Girl Chai | Canadian-owned brand whipping up authentic chai concentrates. 

        Person with curly hair adorned with colorful clips shaped like food and drinks, including lemon slices, shrimp, and a cocktail, against a shiny blue tile background.
        Jenny Lemons claw clips, $8+

        47. Magpies Nest | UK-based giftshop that supports locally handmade businesses. 

        48. On Seam | Secondhand collection of Y2K and retro designer clothing and accessories from around the world. 

        49. FLEURENZ | Filipina-owned jewelry brand handcrafting gold-filled jewelry in NYC

        50. SINCERELY DEVOTED | Eco-friendly and figure-flattering swimwear and loungewear made from recycled fabrics. 

        51. Nala Care | All natural deodorant made from high-quality, organic ingredients that are free from carcinogens. 

        52. Something Adored | NYC-based vintage watch collector. 

        53. FLVC | Antioxidant-rich detox supplements that support a healthy gut microbiome. 

        54. Friday. | Philadelphia-based furniture workshop building revolutionary clamshell wall-mounted desks and modular desk accessories. 

        A woman stands against a brick wall, wearing a gray tube top and white skirt. Her hair is blowing across her face, and she is holding sunglasses in one hand.
        SINCERELY DEVOTED skort, $41

        55. ODDOBODY | 100% organic cotton underwear that promotes health and wellness.  

        56. 2o2st | UK-based clothing brand producing made-to-order clothing from deadstock materials to help you achieve your perfect corporate-core look.  

        57. Hanji Gifts | Giftware and stationery shop supporting local South Korean design and culture. 

        58. Temple Studio | Custom and made-to-order wallpapers, rugs, and fabrics from designers and artists around the world.  

        59. JŪS BY OREYA | Handmade hair care products inspired by DIY masks and made with all-natural fruit juice extracts. 

        60. Cycles Journal | Queer-owned and self-published cycle and womb-tracking journals. 

        61. Living Alchemy | Whole food supplements featuring potent and fermented kefir-kombucha living culture. 

        62. Empyrean The Collective | Personalized sentimental keepsakes including frames, bouquets, bears, and jewelry. 

        Hands holding a red journal titled "Cycles Journal 2025" with a design of a flower, crescent moon, and eyes, set against a backdrop of water.
        Cycles Journal 2025, $44

        63. AROOSAK | Handpoured, coconut soy wax candles with scents inspired by traditions and treats from Iranian culture.

        64. Love and Nudes | Comfy, skin-tone bras and underwear for woman of color. Ethically-produced in a woman-led studio alongside an end-to-end woman-owned supply chain. 

        65. F. MILLER | Supportive skin, body, and hair essentials made with botanical, nutrient-dense ingredients. 

        66. ŪNIKA SWIM | Inclusive custom and ready-to-wear swimwear made from regenerated materials. 

        67. The Real Cereal Company | Californian-made organic and gluten-free cereal crafted with simple ingredients and 0g of sugar. 

        68. Fiorenza Art | Prints, apparel, and original art made by Elena Fiorenza Gatti, an independent artist from Chicago, IL. 

        69. Worldclass | Fashion gear that helps fund colonoscopies for the uninsured. 

        Bottles of F. Miller face oil and toning mist, positioned against a neutral background.
        F. MILLER Face Oil, $10+; Toning Mist $6+

        70. ShadowClip | Metal candle accessories made from environmentally friendly copper. Casts a stunning visual shadow in your home! 

        71. Slow North | Essential oils, candles, and other wellness essentials made with healthy ingredients you can trust. 

        72. Alfiggery | Adorable clay, tufted, and felted goods, including air vent clips and yarn holders! 

        73. Allay Lamp | Calming green light lamp that soothes eyes and eases headaches. 

        74. Lili T. California | Bags, jewelry, and interior leatherworks handmade by Lili T. in the middle of the Mojave Desert. 

        75. Hot Cool Tokyo | Cute and eclectic stationary, living, and hardware pieces from small, family-owned factories in Japan. 

        76. Fill Mill Co. | Practical, refillable candles made with cotton wicks and a soy wax blend. 

        77. VERLOOP | AAPI and woman-owned shop making bold and colorful knitwear from excess deadstock yarn.

        A person writes in a notebook next to a green cylindrical light and a succulent on a marble surface.
        Allay Lamp, $299

        78. Mother Mother | Pregnancy and postpartum self-care products that give back to organizations fighting to end the Black maternal health crisis. 

        79. Kindred Black | Slow beauty, and lifestyle goods made with indulgent, transformative ingredients and materials. 

        80. gramms | Five-ingredient clear protein powder made with grass-fed whey protein isolate. 

        81. Eucalypso Home | Intentionally crafted bedding products made from OEKO-TEX Certified TENCEL Lyocell.

        82. Birdie Puzzles | Rad USA-made puzzles designed in collaboration with independent artists. 

        83. WTHN | Products that harness the power of Traditional Chinese Medicine principles. 

        84. Alaya Tea | Biodynamic loose-leaf teas sourced from organic estates and farms. 

        85. Sloww The Label | Personalized ceramics and home decor from Australia.

        A collection of wellness products including an ear seed kit, supplements, and three small jars, displayed on a textured mat.
        WTHN Chinese Medicine Starter Bundle: Digestion, $215

        86. McEvoy Ranch | Award-winning, early-harvested olive oils produced locally in McEvoy Ranch in Petaluma, CA. 

        87. Fat Gold | Independent, woman-owned olive oil producer from the San Joaquin Valley and the Bay Area. 

        88. Driftaway Coffee | Sustainable coffee roaster subscription service. 

        89. Better Grounds | Subscription service serving organically-grown coffee from independent roasters across the USA

        90. Kahawa 1893 | Speciality coffee company founded by Margaret Nyamumbo that sources small-batch roasted beans from women-owned farms.  

        91. Afternoon Light | Specially curated home decor and furniture from people and brands that produce products with integrity and purpose. 

        92. Will & Atlas | Modern and artisanal home goods and accessories, made to last generations. 

        93. Obakki | Purposeful lifestyle brand creating homewares sourced from global artisans with respect to sustainability, traceability, and ethical production. 

        94. Lanna Passa | Bamboo pendant lighting, hill tribe textiles, and vintage crafts from Hmong artisans in Chiang Mai, Thailand. 

        95. Smile Lamp Works | Unique and handmade lights and accessories. 

        A hand holding a blue Driftaway Coffee bag above other colorful bags. A glass cup of coffee is in front. The background is pink.
        Driftaway Coffee, $19+

        96. Emerson Creek Pottery | Dinnerware and bakeware ceramics hand painted in the Blue Ridge Mountains of Virginia. 

        97. WATO | Earth-first soapmaker using the guiding principles of Japanese remedies to craft body-benefitting soaps. 

        98. Benny | Naturopath-formulated energy drink without the jitters. 

        99. Happy Wolf | Nutritious, fridge-friendly snack bars that are school-safe and made without seed oils.




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